SFO USA Division – Org Structure
🇺🇸 Internal Operations

SFO USA Division — Org Structure

Working structure showing team hierarchy, role definitions, responsibilities, and planned regional expansion for the Save Fry Oil USA Division.

Division Overview

Team Hierarchy at a Glance

The SFO USA Division is structured in four tiers: national leadership drives execution and culture, core support feeds the pipeline, field development builds future capacity, and regional expansion replicates the model into new markets.

SFO USA Division
National Leadership
AZ
Aziz
Full Service RM / Team Lead
All of USA
JV
Javier
Full Service RM / Team Lead – Partner
All of USA
Core Support Functions
DS
David S.
Lead Generator / Deal Accelerator
All of USA
HE
Hector
Lead Generator / Deal Accelerator
Houston + Expansion
Field Development
BE
Beau
Trainee (Future Full Service RM)
Austin + Expansion
Regional Expansion
Planned
RM
South FL RM Lead
Full Service RM
Miami · Ft. Lauderdale · W. Palm
Planned
LG
South FL Lead Gen
Lead Generator
Miami Focus
Planned
TR
South FL Trainee
Trainee
South Florida
Tier 1

National Leadership

Aziz and Javier sit at the top and share responsibility for execution, performance, standards, and team culture across the entire USA division.

Leadership Full Service Relationship Managers / Team Leads
Aziz
Full Service Relationship Manager / Team Lead (USA)
Coverage: All of USA
Primary Objective
Close deals, run trials, build teams, and enforce SFO/Frylow standards.
View responsibilities
Core Tasks
  • Run Dark Oil Demos and Free Trials
  • Close partnership agreements (rental / revenue share)
  • Train new RMs and trainees in the field
  • Enforce SFO/Frylow SOP (temperature, filtering, demo protocol)
  • Present value propositions
  • Manage key accounts and multi-location rollouts
  • Build relationships with:
    • Restaurant groups
    • Oil suppliers
    • Franchise operators
  • Pipeline and performance reporting
  • Recruit and develop new team members
Add-On
  • Identify regional distributors
  • Build referral ambassador networks
  • Partner with oil suppliers for bundled offerings
Javier
Full Service Relationship Manager / Team Lead – Partner (USA)
Coverage: All of USA
Primary Objective
Close deals, run trials, build teams, and enforce SFO/Frylow standards.
View responsibilities
Core Tasks
  • Run Dark Oil Demos and Free Trials
  • Close partnership agreements (rental / revenue share)
  • Train new RMs and trainees in the field
  • Enforce SFO/Frylow SOP (temperature, filtering, demo protocol)
  • Present value propositions
  • Manage key accounts and multi-location rollouts
  • Build relationships with:
    • Restaurant groups
    • Oil suppliers
    • Franchise operators
  • Pipeline and performance reporting
  • Recruit and develop new team members
Add-On
  • Identify regional distributors
  • Build referral ambassador networks
  • Partner with oil suppliers for bundled offerings
Tier 2

Core Support Functions

David S. and Hector support national leadership by feeding the pipeline and helping move opportunities toward demos and closes.

Support Lead Generation + Deal Acceleration
David S.
Lead Generator / Deal Accelerator
Coverage: All of USA
Primary Objective
Fill the pipeline and remove friction in the closing process.
View responsibilities
Core Tasks
  • Generate leads via:
    • Walk-ins
    • Cold outreach
    • Referrals
    • Distributor relationships
  • Pre-qualify restaurants:
    • Number of fryers
    • Oil usage
    • Pain points
  • Book meetings for the RM team
  • Move things along:
    • Follow-ups
    • Scheduling demos
    • Nudging decision makers
  • Assist during demos:
    • Setup
    • Temperature checks
    • Food plating
  • Maintain CRM (GoHighLevel)
Add-On
  • Identify high oil-usage targets (chicken, fish, fast food)
  • Secure multi-location intros
Hector
Lead Generator / Deal Accelerator
Coverage: Houston + Expansion Territory
Primary Objective
Fill the pipeline and remove friction in the closing process.
View responsibilities
Core Tasks
  • Generate leads via:
    • Walk-ins
    • Cold outreach
    • Referrals
    • Distributor relationships
  • Pre-qualify restaurants:
    • Number of fryers
    • Oil usage
    • Pain points
  • Book meetings for the RM team
  • Move things along:
    • Follow-ups
    • Scheduling demos
    • Nudging decision makers
  • Assist during demos:
    • Setup
    • Temperature checks
    • Food plating
  • Maintain CRM (GoHighLevel)
Add-On
  • Identify high oil-usage targets (chicken, fish, fast food)
  • Secure multi-location intros
Tier 3

Field Development

Beau is part of the RM bench-building pipeline, designed to learn, assist, and transition into a Full Service RM role.

Development Trainee — Future Full Service RM
Beau
Trainee (Future Full Service RM)
Coverage: Austin + Expansion Territory
Primary Objective
Learn, assist, and transition into a Full Service RM role.
View responsibilities
Core Tasks
  • Shadow demos and trials
  • Learn kitchen flow and chef psychology
  • Assist with:
    • Oil temperature checks
    • Timing cooks
    • Plating comparisons
  • Practice SFO/Frylow talk tracks:
    • “Dark oil is not dead oil”
    • Value proposition delivery
  • Learn:
    • Frylow installation
    • Trial SOP
    • Objection handling
  • Begin running partial demos under supervision
Development Path
1 Shadow 2 Assist 3 Lead small demos 4 Close first deal 5 Full Service RM
Tier 4

Regional Expansion

Planned regional expansion units mirror the working structure of the broader USA division at a smaller scale. South Florida is the first planned expansion market.

Planned South Florida Team
Planned Expansion
Territory: Miami, Fort Lauderdale, West Palm Beach
South Florida Full Service RM (Lead)
Runs demos and closes deals in the South Florida territory. Reports to Aziz/Javier.
South Florida Lead Generator
Feeds pipeline (Miami heavy focus).
South Florida Trainee
Builds bench strength quickly.
Operating Model

How This Structure Works

Each tier has a specific function within the division. Together they form a repeatable model that scales into new markets.

01
National Leadership
Drives execution, performance, and culture across the full USA division. Owns deal closing, team building, and standard enforcement.
02
Core Support
Feeds and accelerates the pipeline. Generates leads, pre-qualifies restaurants, books demos, and removes friction from the sales process.
03
Field Development
Builds future RM capacity. Trainees shadow, assist, and progressively take on more responsibility until they can operate independently.
04
Regional Expansion
Replicates the division structure into new markets. Each region gets an RM lead, lead generator, and trainee — the same model at a local scale.
SFO USA Division — Internal Operations Reference  ·  Save Fry Oil